This could be a guide, an e-book, worksheets, videos, email course, templates, resources, discount, free phone consultation – really there are so many options.
You want to offer them something in exchange for their email address – the lead magnet. People are more protective over their email so the old “sign up for my newsletter” isn’t as effective as it once was. If you are just starting an email list, put an opt-in box in several places on your website, you want it to be there when someone is ready to give you their email, not have to go looking for it.
You could include fun crafts, recipes, or information on creating kid-friendly spaces. Emails that you would send to them would be geared toward single dads too. It would also include your contact information and services. You could create a lead magnet (the thing that you trade for their email address) that is titled, “transitioning from 1 home to 2: a guide for single dads.” it could include a list of items needed to furnish the kid’s rooms and pictures of your past projects. You could want to send emails to single dads so that they ultimately hire you to decorate their kid’s rooms. This is why it is important to know who you are targeting and who your ideal clients are.
What you don’t want to do is just push out information about your company without thinking about what your list will want to read. Can you see how this would alter the content of your emails? Your goal in collecting emails could be to start the onboarding process with clients, it could be to educate potential customers, it could be to show the value of an interior designer, you could want single dads to be the bulk of your list, or to attract families that just moved into town. Whatever you decide, you want to provide value and be authentic. With all these factors in mind, here are some excellent marketing tips to use email marketing to campaign and boost your interior design business.įiguring out why you are sending emails and who you want to get on your email list is an important step in helping you create content for your emails. Can cause a possible lead to turn into a valuable client.įor design firms, regular emails are great ways to remind your circle of contacts to check back on your website and hire you when the opportunity arises. While IMs get deleted and Instagram posts get lost in the internet babble today, emails patiently wait, tucked away, for its customers.įor interior designing and home decor business owners, a systematic flow of content that displays your expertise, project progress, new deals, etc. Direct email ought to be a staple because, with interesting content, you give your potential clients a chance to connect with you when it pleases them. With interior design marketing, your audience has already expressed interest in you. Interior designer companies are no exception to this rule. With its broad reach of audience and longevity, emails are successful in delivering high ROI to the business, making it the most ideal marketing tool for business growth. Even in the post-pandemic 2021 era email continues to be the most lucrative channel of marketing.īrands today are trying to connect with the market in highly personalized yet budget-friendly ways, and email caters to this targeted way of marketing. Home » Interior Design » 10 Best Email Marketing Ideas for Interior Designersĭid you just receive an email pop-up reminding you to return and grab the items that you left in your online shopping cart? Chances are you have subscribed to quite a few brands’ email newsletters and alerts.
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